SEO, or Search Engine Optimization, is a pivotal digital marketing strategy focused on enhancing a website’s visibility in search engine results. By optimizing content, refining website structure, and strategically using keywords, SEO aims to improve rankings and drive organic traffic. It involves both on-page and off-page techniques, emphasizing quality content, user experience, and authoritative backlinks. Successful SEO not only increases website visibility but also enhances user satisfaction and credibility.